Simpplr Introduces Comms AI to Support Internal Communications Teams

Simpplr has announced the launch of Comms AI, an AI-native workspace purpose-built for internal communications teams overwhelmed by coordination work rather than creativity.

Internal communicators aren’t short on ideas or writing ability they’re consumed by the invisible labor surrounding execution. Campaign planning, approvals, version control, channel coordination, and repeated rewrites often take more time than the actual communication itself. Much of this effort goes untracked, yet it quietly dominates the workday.

Comms AI is designed to remove that operational burden without replacing human judgment. The platform brings campaign planning, content creation, approvals, and multichannel publishing into a single AI-powered workspace, allowing communicators to focus on strategic decisions that require expertise, context, and nuance.

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“Internal communications teams are expected to operate like full-scale media organizations, often without the budget or headcount to match,” said Dhiraj Sharma, CEO and Founder of Simpplr. “Comms AI runs the operational layer so communicators can focus on the work only humans should be doing.”

From Tool Sprawl to One Connected Workflow

Most internal communications teams rely on fragmented tools spreadsheets for planning, documents for drafting, email threads for approvals, and multiple platforms for publishing. Each handoff adds friction, increasing the risk of inconsistency, delays, and missed context.

“The real challenge in communications isn’t writing it’s the coordination that happens behind the scenes,” said Carolyn Clark, VP of Communications and EX Strategy at Simpplr. “Comms AI removes that friction while preserving the communicator’s voice and control.”

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With Comms AI, teams start with a campaign objective or rough input. The system structures the plan automatically suggesting audiences, channels, timelines, risks, and mitigations. Everything lives in one place, making ownership, alignment, and progress visible across the team. This visibility also helps communicators clearly connect their work to business priorities and demonstrate impact.

When it comes to content creation, Comms AI adapts messaging to the appropriate tone, channel, and audience. Built directly into the intranet, it understands organizational context how leadership communicates versus HR, and how content should differ between an intranet article and a short Slack message. Multiple formats are generated while preserving the intent of the original campaign.

Approvals and feedback happen within the same workspace, eliminating version confusion and allowing teams to see exactly what’s approved and ready to publish.

AI-Native by Design

Unlike standalone AI tools, Comms AI is embedded directly into the Simpplr workflow. Context audience, channels, approvals, and prior communications remains intact throughout the entire process. This native intelligence enables faster execution, greater consistency, and more thoughtful campaign planning.

By eliminating the coordination tax that has long defined internal communications work, Comms AI enables teams to plan, execute, and deliver with clarity without sacrificing quality, control, or credibility as expectations continue to rise.

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