ELB Learning, a workforce development partner serving a large portion of Fortune 100 organizations, has introduced AI Roleplay, a new simulation capability designed to help teams practice high-stakes conversations in realistic, AI-powered environments. The feature is part of Rehearsal, ELB’s video practice and coaching platform, and functions as a real-time training engine powered by interactive AI avatars.
Conversational roleplay has long been recognized as an effective method for preparing professionals in sales, customer service, and leadership roles for critical interactions. However, traditional approaches often require significant time and human facilitation, making them difficult to scale. AI Roleplay addresses this challenge by delivering immersive practice experiences that replicate real-world conversations while reducing reliance on manual coaching.
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“Roleplay is one of the most impactful ways to prepare teams for complex conversations, but it has historically been difficult to scale,” said Andrew Scivally, CEO of ELB Learning. “AI Roleplay brings this proven method into an AI-driven environment, allowing organizations to simulate realistic interactions aligned with their internal playbooks while gaining insight into skill gaps and development opportunities.”
The solution enables organizations to create dynamic training scenarios based on their own scripts, messaging, and operational guidelines. Participants engage in adaptive conversations with AI personas that respond in real time, simulating various personalities and communication styles such as skeptical customers or hesitant decision-makers. This approach helps employees practice probing questions, navigate objections, and adjust communication strategies on the spot.
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AI Roleplay also delivers immediate coaching and feedback through performance dashboards that track skill progression, success rates, and areas for improvement. Leaders can use these insights to identify coaching priorities, reinforce best practices, and accelerate team development at scale.
To promote objectivity, the platform is built on a transcript-first architecture. Evaluations are based on conversation content rather than voice characteristics, helping reduce potential bias related to accent, tone, or gender while maintaining privacy.
By combining realistic simulations with scalable coaching, ELB Learning aims to help organizations strengthen communication skills, improve performance in high-pressure situations, and prepare teams for real-world business interactions more effectively.
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