CrowdStrike and Qualtrics have announced a new integration designed to strengthen security across customer and employee experience programs. The collaboration connects CrowdStrike Falcon® Shield with the Qualtrics XM Platform, providing organizations with real-time visibility and automated protection for sensitive experience data.
As businesses increasingly rely on experience management platforms to power customer engagement and employee feedback initiatives, the volume of sensitive data stored within these systems has grown significantly. The new integration extends Falcon Shield’s SaaS security capabilities directly into Qualtrics, enabling security teams to continuously monitor user activity, permissions, configurations, and data access within the XM environment.
HR Technology Insights: Aspect Launches Cloud Workforce Platform
Through the integration, organizations can detect misconfigurations, flag unusual or unauthorized access, identify potential bot activity, and automatically enforce security policies. This proactive approach helps reduce compliance risks while safeguarding the integrity of experience programs that influence brand reputation and workforce engagement.
With consumer concerns about data misuse and AI transparency on the rise, organizations are under pressure to demonstrate responsible data governance. The integration allows companies to embed enterprise-grade security directly into their experience management workflows, ensuring that personalization, AI-driven insights, and automation initiatives are supported by robust oversight and protection.
HR Technology Insights: e& Drives AI Transformation for Global Workforce with Oracle
Key capabilities of the integration include continuous monitoring of user and agent activity, automated detection of anomalous access or risky integrations, and policy-based remediation to address potential vulnerabilities. The solution also delivers a unified SaaS security posture by extending CrowdStrike’s broader protection framework into the Qualtrics ecosystem. Deployment is streamlined through Falcon Shield APIs, enabling scalable implementation across enterprise environments. “Every company competes on experience, and experience is built on trust,” said Daniel Bernard, chief business officer, CrowdStrike.
Executives from both companies emphasized that trust is foundational to modern business operations. By combining CrowdStrike’s cybersecurity expertise with Qualtrics’ experience management platform, the integration aims to help organizations innovate confidently while maintaining strong governance over sensitive customer and employee data. "Trust is the currency of innovation in business today, especially when delivering exceptional customer and employee experiences," said Assaf Keren, Chief Security Officer, Qualtrics
The partnership reflects a broader trend of embedding advanced security controls directly into business-critical SaaS platforms, ensuring that digital transformation and AI adoption are supported by real-time risk visibility and automated safeguards.
HR Technology Insights: What the Three Laws of Robotics Mean for HR Tech Governance
To participate in our interviews, please write to our HRTech Media Room at info@intentamplify.com
Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.
Accolad launches USD and EUR reward catalogs, enabling global employee recognition with localized digital gift cards and simplified multi-currency management.
Paycom promotes Shane Hadlock to president and chief client officer, advancing automation strategy, cross-functional alignment, and scalable HR tech growth.
