advertisement
Advertise with us

Selerix Unveils AI-Powered Content Assist to Transform Benefits Communication

October 28, 2025
Event

Selerix, a leading provider of benefits administration and ACA compliance solutions, today announced the launch of Content Assist, an AI-powered communication assistant built directly into the Selerix Engage platform. Designed to simplify how HR teams and brokers craft and deliver employee messages, Content Assist instantly generates clear, consistent, and engaging communications — transforming hours of manual writing into digestible AI-driven output.

Content Assist empowers users to create, refine, and send employee messages with remarkable speed and precision. By leveraging secure, proprietary AI models developed within Selerix's trusted architecture, users can upload source materials like benefit guides or plan documents to guide AI-generated drafts that reflect their organization's unique tone and compliance needs. Unlike generic AI tools, Content Assist is embedded within the Engage platform, ensuring secure, compliant, and context-aware messaging that aligns with enterprise standards.

HR Technology Insights: Fringe Launches Fringe 2.0 -- The Human-First Employee Experience Platform

"Content Assist represents the next step in Selerix's mission to empower our clients with tools that simplify and elevate the employee experience," said Andrew Taylor, Chief Technology Officer at Selerix. "Our approach to AI isn't just about innovation — it's about impact. We're using AI to make complex processes simpler, faster, and more intuitive, while keeping security, accuracy, and client input at the center of everything we build."

"Creating clear and consistent benefits messages shouldn't be a bottleneck," added Ruthie Gray, Vice President of Product Management at Selerix. "With Content Assist, HR teams can communicate faster and smarter, natively within our platform. The result is better engagement, better understanding, and better outcomes for employees."

Content Assist reimagines how HR professionals and brokers approach benefits communication by:

  • Simplifying Complex Information: Converts dense, jargon-heavy benefit documents into clear, concise language employees can understand.
  • Streamlining Workflow: Reduces message creation from nearly 20 steps to just four, cutting noise and complexity by 75%.
  • Securing Content Creation: Keeps every message within Engage — no copying prompts or uploading documents to and from external AI tools.

HR Technology Insights: impress.ai Unveils Savos: The AI Hiring Ally That Ends Disconnected Hiring
To participate in our interviews, please write to our HRTech Media Room at   info@intentamplify.com
Source:  PRNewswire

About the Author

Author Image

HRTech Media Room

Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.