PetPartners and Selerix Collaborate to Streamline Employer Pet Insurance Enrollment

PetPartners, an employer-focused pet insurance provider, has announced a new partnership with benefits administration technology company Selerix to expand workplace access to pet insurance. Through the collaboration, PetPartners’ OnePack Plan™ will be integrated directly into Selerix’s benefits platform, allowing employers and resellers to offer group-rated pet insurance through a seamless enrollment experience.

The partnership comes as demand for pet-related benefits continues to grow. With a majority of U.S. households owning pets and veterinary costs rising sharply over the past decade, organizations are increasingly exploring benefits that support employees’ financial and emotional well-being. Research conducted by PetPartners in collaboration with the Human Animal Bond Research Institute indicates strong HR interest in pet insurance, with many leaders viewing it as a valuable tool for recruitment and retention.

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By embedding OnePack Plan into Selerix’s platform, employers can implement pet insurance alongside traditional benefits without adding administrative burden. Enrollment, eligibility, and payroll deductions can be managed within the same system used for health, compliance, and other benefits programs, creating a unified experience for HR teams and employees.

The OnePack Plan is designed to function as a true group benefit. Employers act as the policyholder under a single group rate, while employees can enroll during open enrollment and pay premiums through payroll deductions, similar to other voluntary benefits. The coverage includes breed-inclusive policies, protection for pre-existing conditions after a waiting period, and access to a 24/7 veterinary helpline. Employers may also choose options without age limits, allowing coverage for senior pets.

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Executives from both organizations say the integration aims to simplify adoption while giving employers a modern benefit that aligns with evolving workforce expectations. The collaboration combines PetPartners’ insurance offerings with Selerix’s benefits administration infrastructure to deliver a scalable solution for companies of varying sizes.

As employers continue to expand voluntary benefits portfolios, pet insurance is emerging as a differentiator. By reducing complexity and integrating enrollment into existing workflows, the PetPartners Selerix partnership positions pet insurance as a practical, accessible addition to workplace benefits strategies focused on engagement, retention, and employee well-being.

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