Paycom Software, a leading provider of cloud-based human capital management solutions, has unveiled its newest national advertising campaign titled Know It All, starring acclaimed actor James Marsden. The campaign emphasizes Paycom’s innovative IWant™ AI engine, a command-driven platform designed to deliver precise information instantly to executives, managers, HR teams, and employees.
In the commercial, Marsden plays a confident CEO who navigates his daily responsibilities seamlessly using IWant™, quickly accessing insights about his workforce. The cinematic spot demonstrates how Paycom’s AI technology enhances leadership effectiveness, streamlines decision-making, and supports employee engagement, all while maintaining the human element of workplace interaction.
This new campaign builds on the success of Paycom’s previous Unnecessary Action Hero ads featuring Shemar Moore, which humorously highlighted inefficiencies in traditional HR and payroll processes. By blending creativity with technology, Paycom continues to position itself as a leader in transforming HR workflows through AI innovation.
The Know It All commercial is currently airing on major national cable channels and is also available on popular streaming platforms, including YouTube TV, Roku, Peacock, HBO Max, and Disney+.
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