Incognia, a provider of cross-device risk intelligence solutions, has announced a new partnership with Upwork the global marketplace connecting businesses with human and AI-powered talent. The collaboration aims to strengthen platform integrity and maintain a secure, reliable environment for Upwork’s worldwide community of freelancers and clients.
The partnership reflects Upwork’s ongoing commitment to building a trusted digital work marketplace. By integrating Incognia’s cross-device risk intelligence technology, Upwork will gain access to advanced signals that support real-time decision-making, improve platform security, and enhance compliance across its ecosystem.
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Incognia’s platform combines highly accurate location intelligence, device recognition, and tamper detection capabilities to help organizations better understand user behavior across devices. With location precision that can identify activity at an apartment-level scale, the technology enables Upwork to verify activity patterns while detecting potential risks without interrupting the user experience.
Chris Horne, Senior Director of Trust & Safety Investigations and Intelligence at Upwork, said the company has spent more than two decades building a marketplace where businesses and independent professionals can collaborate with confidence. He noted that maintaining platform integrity requires constant improvement of the systems designed to protect users and ensure high-quality interactions. According to Horne, the partnership with Incognia will help strengthen these protections while maintaining a seamless experience for Upwork’s global community.
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As online and remote work continues to expand, digital marketplaces require stronger and more reliable signals to govern user activity and prevent fraud or misuse. Incognia’s technology helps connect digital identities with real-world behavioral patterns, enabling platforms to better understand how users interact with their services.
By leveraging these insights, Upwork can enforce its policies more effectively while maintaining smooth day-to-day operations for freelancers and clients using the platform.
André Ferraz, CEO and co-founder of Incognia, emphasized the growing importance of trust in digital ecosystems. He explained that modern platforms require advanced intelligence signals that reflect real-world user behavior in order to protect legitimate users and maintain a secure environment.
Ferraz added that the collaboration with Upwork demonstrates how leading online marketplaces are adopting next-generation device and location intelligence solutions to strengthen security while delivering seamless user experiences at scale.
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