bswift Unveils Advanced Analytics to Help Employers Manage Benefits Costs

bswift®, a provider of benefits administration and HR technology solutions, has introduced a new set of advanced analytics dashboards designed to help employers manage their benefits programs with greater financial control. The new tools give organizations clearer visibility into employee behavior and decision-making patterns, enabling them to connect these insights with enrollment trends and take targeted actions that influence benefits utilization over time.

The dashboards are the latest addition to bswift’s expanding suite of data and analytics tools, aimed at helping employers better understand how employees engage with their benefits programs. By replacing manual spreadsheet reporting with automated insights, the dashboards allow HR and benefits teams to analyze key signals more efficiently, refine communication strategies, and optimize plan design to reduce unnecessary spending.

Ted Bloomberg, CEO of bswift, said rising healthcare costs are increasing the need for continuous optimization of benefits programs. He explained that the new dashboards help employers identify issues earlier and make adjustments that support stronger cost discipline.

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The announcement comes as healthcare costs continue to climb. According to research from the Kaiser Family Foundation, the average annual premium for family health coverage approached $27,000 in 2025. As a result, many employers are seeking better data and analytics to understand how employees use their benefits and where confusion or inefficiencies may lead to avoidable expenses.

The new dashboards provide insights into key factors that influence benefits utilization and administrative costs. They offer near real-time visibility during annual enrollment periods and deliver structured insights into employee preferences, helping organizations better understand how workers evaluate coverage options.

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Matt Waldrup, Executive Vice President of Product at bswift, noted that controlling benefits costs requires a deeper understanding of employee decision-making. By identifying where confusion or misalignment occurs, employers can make targeted improvements to benefits design and communication that encourage more efficient program usage.

One of the new tools focuses on enrollment adoption and participation trends, allowing employers to monitor enrollment activity in real time during the open enrollment period. Organizations can adjust communication strategies while employees are still making their selections. After enrollment concludes, the dashboard provides multi-year trend analysis to identify shifts in plan adoption and participation.

Another dashboard analyzes employee interactions with Emma EnrollPro™, bswift’s AI-driven enrollment guidance tool powered by Emma Intelligence. As employees respond to guided questions about their needs and preferences, the platform captures insights that help employers understand how individuals evaluate benefits options.

Emma Intelligence is part of bswift’s broader AI-native technology framework, designed to support enrollment guidance, employee support, analytics, and service tools. Built on the company’s Mindful AI® principles, the system emphasizes privacy protection, human augmentation, and responsible AI deployment.

Together, these new dashboards aim to give employers more actionable insights into employee benefits decisions, helping them refine their programs, improve engagement, and better control long-term healthcare spending.

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