Service providers help enterprise integrate new tools to unify process management, cut costs, improve customer experience, ISG Provider Lens report says.
Enterprise adoption of ServiceNow is surging in Asia Pacific as companies in the region embark on digital transformation and workflow modernization initiatives, according to a new research report published by Information Services Group (ISG), a global AI-centered technology research and advisory firm.The 2024 ISG Provider Lens ServiceNow Ecosystem Partners report for Asia Pacific finds that the use of ServiceNow has grown over the last 12 months as the company has aggressively invested in the region. Global service integrators are also expanding their consulting and implementation offerings to meet local regulatory, cultural and market requirements. “Companies of all sizes in Asia Pacific are transforming their workflows to remain competitive,” said Michael Gale, partner and regional leader, ISG Asia Pacific. “A growing number of them view ServiceNow as a strategic partner in those efforts.” Enterprises in Asia Pacific are working with ServiceNow and its ecosystem partners to control costs, enhance productivity and improve customer experience, the report says. They seek providers to help them implement ServiceNow modules, including IT service management, HR service delivery and customer service management, and reach long-term goals such as aligning platform roadmaps with business strategies. As companies in the region adopt or modernize ERP platforms as part of broad digital transformations, many are using solutions from ServiceNow and its ecosystem providers, ISG says. Manufacturing, retail, healthcare and financial services companies are using ERP systems to optimize operations and increase productivity, and ServiceNow uses its close association with leading ERP vendors to help companies maximize the value of those platforms. Companies are also turning to ServiceNow service partners for AI-driven automation of ERP processes and data flows across departments. ServiceNow has a key role in IT vendor and platform consolidation, a rising trend among Asia Pacific enterprises, the report says. Managing compliance with diverse regulations across the region is a growing challenge for organizations that need to manage multiple vendors and platforms. Service providers are advocating ServiceNow as a unified platform to increase efficiency, improve decision-making and increase data and process visibility. Large companies in Asia Pacific are implementing ServiceNow CX suites to address a growing need for better customer experience, ISG says. CX ratings are declining in the region due to issues such as long hold times, while CX is becoming more critical for brand reputation. Enterprises are working with providers to integrate AI-enabled features, such as predictive recommendations and AI agents, to streamline and speed up customer service processes. “Enterprises in Asia Pacific are under pressure to modernize workflows without adding cost or complexity,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Service providers help them take advantage of ServiceNow’s broad-based management capabilities.” The report also examines other trends affecting the ServiceNow ecosystem in Asia Pacific, including the rising popularity of cloud-based ERP systems and increasing adoption of ServiceNow Creator Workflows.Companies of all sizes in Asia Pacific are transforming their workflows to remain competitive. A growing number of them view ServiceNow as a strategic partner in those efforts.