Rally® Recruitment Marketing, the leading community of more than 50,000 practitioners in recruitment marketing, employer branding, and talent attraction, has announced the graduation of its inaugural class of Certified Professionals in Recruitment Marketing™ (CP-RM™). With 28 practitioners earning the credential, this milestone introduces the industry’s first recognized certification dedicated to recruitment marketing.
The CP-RM™ designation signifies a critical evolution for the profession, offering companies a way to identify certified experts while providing practitioners with a credential that validates their expertise and leadership. Until now, unlike HR and talent acquisition—fields with long-established credentials—recruitment marketing had no formal certification path.
“Recruitment marketing has matured into a vital discipline for organizations competing for top talent, especially in today’s environment where 75% of the workforce is considered passive,” said Rally in its announcement. “The CP-RM program ensures employers can trust they are working with professionals equipped to design and execute modern, ethical, and effective talent attraction strategies.”
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The five-week CP-RM curriculum combined expert-led instruction, hands-on projects, peer discussions, and a comprehensive exam. Graduates invested more than 20 hours in coursework spanning employer branding, content strategy, analytics, technology, ethics, and long-term strategic planning. Collectively, the first class brought an average of eight years of experience in recruitment marketing, further elevating the impact of the certification.
Since its founding in 2017, Rally has built a global reputation as the go-to hub for recruitment marketing professionals, providing education, insights, and tools that have upskilled tens of thousands of practitioners. The launch of the CP-RM™ credential is the culmination of that mission, officially establishing recruitment marketing as a certified discipline and paving the way for future leaders in talent attraction.
With this certification now in place, organizations gain a reliable standard to identify true experts in recruitment marketing, while practitioners earn recognition that strengthens their careers in one of the fastest-evolving areas of talent acquisition.
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