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Pryor Learning Acquires PeopleKeys, Inc.

March 31, 2025
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Pryor Learning, LLC, backed by Dallas-based private equity firm Trive Capital and Epic Partners, is pleased to announce that it has acquired PeopleKeys. The acquisition of PeopleKeys expands Pryor's capabilities to offer market-leading DISC assessments and benchmarking analytics as part of its training and learning curriculum. Founded in 2004 by Dr. Sandy Kulkin and Dr. Brad Smith, PeopleKeys is a provider of behavioral assessments, analytics, certifications, and consulting services that support hiring, upskilling, and organizational development. PeopleKeys offers behavioral assessments specializing in soft skills and the unlocking of potential workforce strengths. PeopleKeys has assessed over 1,000,000 users using specialized assessments like DISC, Teams, Values, and Behavioral Attitudes. These solutions enhance self-awareness, improve communication, and supplement the hiring process. Additionally, PeopleKeys' proprietary software offers unique insights into organizational benchmarks and historic traits for success. HR Technology Insights: Symetra Names Ravi Agadi Vice President, Platform Partnerships for Workforce Benefits "We are thrilled to partner with a premier assessment solution that offers compelling, proprietary analytics and actionable insights for hiring, training, and upskilling," commented Steve Riehs, Chief Executive Officer of Pryor. "The combination of PeopleKeys' comprehensive assessments with Pryor's expansive content library will create a best-in-class user experience." HR Technology Insights: Cisco and University of Ottawa Equip Engineering Students with Job-Ready IT and Cybersecurity Skills Brad Smith, President of PeopleKeys, commented, "The combination of PeopleKeys and Pryor allows us to expand our geographic and industry reach, unlocking new cost-effective and value-added learning journeys for our distributors and direct customers. We are expanding our capabilities from hiring to narrowing the skills gap to drive advancement and retention. We are excited about the growth potential we will unlock together." HR Technology Insights: UKG Ready Suite Now Available for Canadian Organizations To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: PR Newswire

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