Pietential Introduces Affordable $1 Employee Wellbeing Assessment

Pietential—named the Top Employee Wellbeing Platform of 2025 by HR Tech Outlook and widely recognized as a pioneer in Employee Wellbeing Intelligence—has introduced its Annual Wellbeing Assessment (AWA), a science-backed diagnostic tool designed to give organizations a clear, objective view of employee wellbeing across five core domains and 20 subdomains. The AWA is priced at an unprecedented rate to ensure accessibility for companies of every size.

With organizations preparing budgets and investing heavily in benefits, DEI, engagement, and wellness initiatives, Pietential CEO John Starling emphasizes the importance of grounding people strategies in measurable insights. His recommendation is straightforward: benchmark wellbeing now, then measure progress annually.

To make that possible, Pietential has introduced a simple and affordable pricing model:

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Limited-Time Pricing

• $100 flat rate for teams of up to 100 employees

• $1 per employee for organizations with more than 100 employees

This pricing structure brings data-driven wellbeing intelligence—which historically has been accessible only to large enterprises—within reach of HR, DEI, Total Rewards, and People Analytics teams in companies of any size.

A Science-Driven Framework Built on Five Wellbeing Domains

The AWA is rooted in Pietential’s research-backed wellbeing model inspired by Maslow’s Hierarchy of Needs, structured around:

1. Self-Actualization

2. Self-Esteem

3. Belonging

4. Safety

5. Physiological Needs

These domains include 20 subdomains that provide a detailed, multidimensional picture of workforce wellbeing. Organizations gain a validated baseline that can be measured year over year, helping leaders understand whether wellbeing is improving—and for which employee groups.

“The most important question isn’t how much you’re spending on people—it’s whether those investments are actually improving wellbeing,” said John Starling, Founder & CEO of Pietential. “The AWA gives leaders a science-backed, objective benchmark to track progress in the most fundamental drivers of wellbeing. If you want to know whether you’re truly moving margin on wellbeing, this is the place to start.”

Enterprise-Grade Wellbeing Intelligence, Now Within Reach for SMBs

Until now, advanced wellbeing analytics were primarily available to large enterprises. Pietential’s AWA eliminates cost barriers, enabling small and mid-size organizations to access the same level of insight through a one-time, annual assessment—without subscriptions, long-term contracts, or complex implementation.

With the AWA, organizations can:

1. Establish a validated, objective baseline of workforce wellbeing

2. Identify early signs of burnout, disengagement, or uneven wellbeing

3. Track wellbeing trends across teams, roles, and demographic cohorts

4. Measure the real impact of DEI, benefits, and culture initiatives

5. Use non-biased insights to inform workforce strategy

6. Conduct year-over-year wellbeing studies comparable to enterprise analytics

The AWA can function as a standalone diagnostic or serve as an entry point for organizations interested in developing broader Employee Wellbeing Intelligence programs.

Built for HR, DEI, Total Rewards, and Enterprise Strategy Teams

Pietential designed the AWA for HR leaders mapping out 2025–2026 plans, benefits teams evaluating program ROI, DEI leaders looking for measurable progress indicators, and both SMBs and large enterprises focused on predictive wellbeing strategies.

By combining an accessible price point with a scientifically grounded, multidimensional wellbeing model, Pietential is enabling organizations everywhere to measure what truly matters—and use that insight to drive stronger engagement, performance, and retention.

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