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Flimp and Aptia Partner for Custom Benefits Solutions

April 3, 2025
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Employer clients gain access to more effective ways to drive employee engagement with benefits communication materials year-round. Flimp, a premier provider of employee benefits communication solutions, educational content, texting, and decision-support tools, announced a strategic relationship with Aptia, a specialist tech-enabled administration partner for the highly complex space of health, benefits, and pensions. Aptia clients now have the added benefit of improving benefits education and engagement with Flimp's robust digital benefits campaigns and white-glove, consultative approach. Together, Flimp and Aptia will provide their mutual clients with impactful communication packages that help employees choose their benefits, access plan information (anytime from anywhere), and provide the educational content needed to understand and better utilize their benefits throughout the year. The relationship will enable clients to save time on benefits education, while empowering their employees to make the most of their benefits, not only during open enrollment but throughout the year. HR Technology Insights: 79 Percent of Tech Workers Pretend to Know More About AI: Study "By working with Flimp, we're elevating how we drive value into the relationship our clients have with their people. We will deliver smarter, more engaging benefits communication solutions to strengthen companies, workers, and their families," said Jeff Williams, CEO and President of Aptia Group U.S. "Our innovative digital solutions make it easier to deliver clear, engaging information that employees can understand and act on—ensuring they feel informed, confident, and supported every step of the way." Flimp offers employer-branded, customized benefits-communication packages for Aptia clients, as well as other add-on solutions including:
  • Educational benefits videos (custom or out of the box)
  • Microsites and Digital Postcards
  • Digital benefits guides
  • Benefits-at-a-glance brochures
  • Texting, emailing, and more
HR Technology Insights: Investment Adviser Association Relaunches Career Center "Aptia and Flimp have a strong history of working together and, today, we're formalizing the relationship to make leading benefits-education solutions more accessible and approachable for their clients," said Wayne Wall, CEO at Flimp. "Our expertise in benefits communication campaigns runs deep and can make a fast and meaningful impact for employers and their employees. We're excited to bring that efficiency to the many world-class clients Aptia works with." HR Technology Insights: UKG Ready Suite Now Available for Canadian Organizations To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: PR Newswire

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