Draup, a global leader in enterprise talent intelligence, has announced the launch of Etter.ai, a next-generation agentic AI platform designed to help organizations reimagine roles, measure AI’s impact, and build future-ready workforces.
Positioned as a workforce strategy and execution engine, Etter.ai provides enterprises with a structured way to evaluate how artificial intelligence will reshape jobs, offering clarity on which tasks can be automated, augmented, or left to human expertise.
The new platform introduces a reimagined Agentic UI, enabling leaders to move seamlessly from workforce insights to measurable action. At the center of the experience is the Etter Console, a command hub that simplifies AI transformation by combining automation orchestration with human-in-the-loop collaboration.
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Among the standout features are:
Task Decomposition & Classification – Breaking down roles into specific tasks and categorizing them as AI-only, human-only, or AI + human, with built-in explainability.
Automation Trajectory Modeling – Forecasting the pace of automation adoption and quantifying savings and headcount implications.
Financial Simulator (3–5 Years) – Projecting potential cost reductions and workforce adjustments across different scenarios to guide finance, HR, and leadership strategies.
“With the new Etter.ai, we’ve reinvented what workforce planning looks like in the Agentic UI era,” said Vijay Swaminathan, co-founder and CEO of Draup. “The challenge isn’t whether AI will change work — it’s understanding what to automate, what to augment, and where to upskill. Etter.ai delivers that clarity.”
As AI adoption accelerates across industries, organizations face mounting pressure to balance efficiency with workforce readiness. Etter.ai addresses this by connecting strategy to execution, enabling leaders to align investments, reskilling initiatives, and redeployment plans with measurable business outcomes.
Industry analyst Josh Bersin, Founder and CEO of The Josh Bersin Company, called Etter “one of the most advanced tools available” for helping leaders redesign jobs to integrate AI effectively.
Draup already supports more than 300 global enterprises, including five of the Fortune 10, with data spanning 1.5 million companies, 850 million professionals, 12,000 skills, and 4 million career paths. By leveraging this intelligence, Etter.ai delivers deep visibility into roles and skills, setting a new standard for AI-driven workforce planning.
Etter.ai is now available for enterprise customers. Existing clients can connect with their account teams for access, while new customers can request a demo through Draup.
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