Dollar Tree, a $19 billion retail giant, has announced a new partnership with Legion Technologies to deploy its advanced workforce management (WFM) platform across North America. The collaboration aims to improve operational efficiency and strengthen engagement for Dollar Tree’s 150,000 associates spanning more than 9,000 retail locations and 18 distribution centers.
The rollout marks Dollar Tree’s first company-wide workforce engagement and automation initiative, designed to streamline scheduling, improve labor forecasting, and increase productivity through AI-driven insights. Legion’s technology will play a central role in optimizing staffing and delivering a more consistent, connected experience for hourly employees.
“As a retailer with more than 9,000 stores, 18 distribution centers, and over 150,000 associates, we needed a next-generation solution that helps us manage labor budgets efficiently while deepening associate engagement,” said Jocelyn Konrad, Chief of Dollar Tree Stores and Enterprise Operations.
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Through the Legion mobile application, associates will gain access to flexible scheduling tools, allowing them to swap shifts, request changes, and communicate directly with store managers. The app also provides real-time performance feedback, empowering employees with greater visibility and control over their work experience.
Sanish Mondkar, CEO of Legion Technologies, highlighted the strategic significance of the collaboration: “Our platform will enable Dollar Tree to drive consistency, compliance, and performance at scale while ensuring a more engaging and efficient workplace for associates.”
This partnership underscores Dollar Tree’s ongoing investment in digital transformation to strengthen retail operations. The retailer has demonstrated solid momentum in recent months, achieving a 25.6% stock price increase over the past six months and maintaining a 35.8% gross profit margin.
Legion Technologies, backed by Riverwood Capital, Norwest Venture Partners, and Workday Ventures, is recognized as a leader in AI-powered workforce management solutions. The platform’s ability to forecast labor needs and automate compliance processes aligns with Dollar Tree’s goal to enhance efficiency and support its growing retail footprint.
In recent market developments, analysts have issued mixed outlooks for Dollar Tree’s stock performance. Truist Securities reaffirmed its Buy rating with a price target of $129, while Wells Fargo revised its target to $115 from $130, citing challenges in the company’s multi-price strategy. Jefferies downgraded the stock to Underperform with a target of $70, and Bernstein adjusted to $100 with a Market Perform rating, pointing to margin pressures despite strong revenue growth. KeyBanc maintained a Sector Weight rating ahead of the company’s upcoming investor conference, where consumer reactions to price adjustments are expected to be a focal discussion.
By integrating Legion’s intelligent workforce management system, Dollar Tree continues to strengthen its commitment to operational excellence and employee empowerment—transforming how the retailer manages its workforce across the U.S. and Canada.
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