Daybright Financial has announced the launch of a comprehensive suite of AI-driven solutions aimed at enhancing employee benefits education, communication, and enrollment support. The new offerings are designed to make benefits easier to understand, more personalized, and impactful throughout the year.
The suite integrates seamlessly with Human Resources Information Systems (HRIS), ensuring employees and new hires always have accurate, up-to-date information. By leveraging AI, Daybright empowers employees to navigate their benefits more efficiently while reducing administrative burden for HR teams, benefits brokers, and PEOs.
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Key AI Features Include:
AI-Powered Benefits Guides: Automatically generate clear, branded summaries from complex plan documents to help employees quickly understand their options.
AI Benefits Microsites: Transform dense benefits content into an intuitive, branded portal accessible on any device, creating a trusted hub for employees.
Personalized AI Communication Campaigns: Automate targeted emails and texts to keep employees informed and engaged year-round.
AI Decision Support Tools: Guide employees to select health, retirement, and voluntary benefits aligned with their personal financial situations.
Interactive AI Benefits Assistants: Provide real-time support via chat, call, or email to simplify enrollment and answer employee questions instantly.
Meg Schneider, CEO of Daybright Financial, commented, “Our goal is to simplify health and financial wellness, making benefits more accessible and understandable for employees. By using AI to streamline benefits administration, we help our clients focus on their people, not paperwork.”
Bob Hartnett, Head of Benefits at Daybright, added, “These AI-powered tools integrate with major HR systems, including ADP®, Workday®, and UKG®, delivering personalized guidance while maintaining the highest standards of security and privacy.”
Early implementations of the tools have shown impressive results. Pat Simonds, Chief Revenue Officer at Daybright, reported, “In one client rollout, 96% of employees used the AI microsite and decision support tools during enrollment. This led to a 47% increase in HSA contributions, a 10% reduction in high-cost health plan selections, and a 54% rise in voluntary insurance participation. AI is truly transforming the way employees make smarter, cost-effective benefits decisions.”
Daybright’s AI innovations are available in multiple languages and are purpose-built to increase participation, engagement, and satisfaction, making benefits management simpler and more effective for both employers and employees.
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