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Bertelsmann Invests in HelloBoss to Accelerate Next-Gen AI Hiring

November 21, 2025
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HelloBoss, one of Asia’s fastest-growing AI recruitment platforms developed by Tokyo-based startup NGA, announced today that it has closed its Series A funding round, led by global media powerhouse Bertelsmann—marking the German conglomerate’s first-ever strategic investment in Japan. The round also features participation from BAI Capital, known for backing more than 40 unicorns and 17 publicly listed companies.

The new capital will fuel HelloBoss’s international expansion and accelerate the rollout of its flagship innovation: the HelloBoss AI Agent, a patented, next-generation automation engine that streamlines hiring for both employers and jobseekers.

A Breakout AI Hiring Platform Built for Global Scale

Since debuting in early 2023, HelloBoss has quickly become one of Asia’s largest AI-enabled job platforms. In just two years, the company has achieved 10x revenue growth, operating with a compact team of just 20 employees and earning the trust of global enterprise brands including Marriott, Dior, and Suntory.

The new funding round builds on HelloBoss’s earlier Pre-A raise, which included international investors such as Yunqi Partners. Together, these investments demonstrate growing global confidence in HelloBoss’s technological foundation, rapid traction, and potential to reshape the future of hiring.

Through its investor network—alongside strategic partners like U.S. HR tech decacorn Deel—HelloBoss plans to bolster product development, scale its engineering and scientific talent, and accelerate expansion into new markets.

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Although the platform was designed from the outset to operate worldwide, HelloBoss selected Japan, one of the most complex and competitive HR tech markets, as its initial launchpad.

“Japan proved the model,” said Alex Wang, CEO of NGA.
“Now we’re scaling HelloBoss to become the global default for AI hiring. With a world-class team—including Dr. Yanbo Xue, our Chief Scientific Advisor from a $10B HR tech leader—and deep local sales expertise, we’re ready to advance our international growth strategy.”

Wang, a Tokyo-based entrepreneur of Chinese heritage, previously spent five years at Japan’s iconic Recruit Group, famed for acquiring Indeed in 2012. His career includes founding multiple successful ventures, ultimately leading to the creation of HelloBoss.

Introducing the HelloBoss AI Agent: A New Standard for Hiring Intelligence

HelloBoss’s new AI Agent aims to reinvent how people search for jobs and how companies hire—making advanced recruitment intelligence accessible to both sides of the market.

For Jobseekers, the AI Agent Provides:

  • Drag-and-drop resume upload with a visual, map-based interface

  • Instant job matches with match scores and preview cards, powered by HelloBoss’s patented AI algorithms

  • Auto-generated resumes, introductions, and application photos tailored to each role

  • One-click applications across multiple openings

For Employers, the AI Agent Delivers:

  • Instant AI-generated job postings with optimized formatting and wording

  • AI-curated candidate shortlists with transparent match reasoning

  • Automated, personalized outreach messages for each candidate

  • AI-powered communication support across calls, email, and SMS

  • Suggested interview questions to streamline screening

Built on HelloBoss’s patented technology stack, the AI Agent offers an end-to-end hiring experience optimized for both web and mobile. The platform supports multilingual search and cross-border job discovery, enabling global talent to explore roles in Japan and beyond.

Transforming How Talent and Opportunities Connect

With backing from global investors, deep product innovation, and a rapidly expanding network, HelloBoss is positioning itself as a transformative force in international hiring.

“We’re not just improving hiring—we are redefining how people and opportunities connect worldwide,” said Wang.
“In a world where remote work removes borders, our ambition is to build a unified global job platform—where people state their skills and needs, and AI finds them the right role anywhere on the planet.”

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Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.

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