Bennie, the modern employee benefits firm dedicated to transforming the way employers approach and deliver benefits, today announced it has closed a $50 million strategic investment from LNC Partners, a private equity firm that specializes in supporting the growth of middle market businesses.
Bennie services medium to large businesses across the US, offering an array of solutions through different fundings, insurance carriers and administrators, and many HR Technology and wellness solutions. Bennie is among the fastest-growing firms in its peer set and is now a top 100 employee benefits broker – showing strong momentum with no signs of slowing. The new capital will accelerate Bennie’s growth through three key channels:
HR Technology Insights: Cengage Work Launches CIMA ExamReady to Boost Skilled Trades Success
“I am excited to announce our partnership with LNC as we embark on the next phase of Bennie’s growth,” said Brett Davis, CEO of Bennie. “LNC’s team possesses deep, relevant expertise in scaling brokers and technology platforms, having successfully implemented the very strategies that we plan to leverage for expansion. This strategic infusion of capital provides the fuel needed to accelerate Bennie’s reach to a wider audience, ensuring more employers and their employees benefit from a modern employee benefits platform.”
LNC expressed strong conviction in Bennie’s market position and trajectory.
“We are thrilled to partner with Bennie,” says Matt Kelty, Managing Partner at LNC. “They combine expert consultation and high-touch support of a top 100 employee benefits broker with a seamless, user-friendly technology platform that saves HR teams and their employees time and money. We look forward to supporting their mission to make benefits holistic and accessible for employees everywhere. They have only just scratched the surface of the number of companies they can help.”
Bennie was founded to disrupt the traditional “static” broker model, which has relied on opaque pricing, reactive service, and outdated systems. Unlike legacy firms, Bennie’s model actually aligns incentives with their customers’ best interests and delivers a proven ROI through the Bennie App for employees, Bennie Insights and Marketplace for HR and Finance teams.
This comprehensive approach has saved customers and their 100,000+ employees tens of thousands of administrative hours, millions of dollars, and earned Bennie an industry-leading +75 NPS.
“This has been a tough year with high insurance renewals,” says Davis. “While our teams are experts at aggressively negotiating costs, as insurance costs climb, companies should demand more from their broker. They must leverage the most comprehensive resources for HR, Finance and employees.”
HR Technology Insights: Udemy and Mila Partner to Empower the Global Workforce with Responsible AI Skills
To participate in our interviews, please write to our HRTech Media Room at info@intentamplify.com
Source: Businesswire
Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.
New collaboration equips teams with the practical skills, ethical frameworks, and governance tools needed to keep pace with rapid innovation.
Company continues to democratize access to enterprise-grade AI-driven technologies
