Augmentir, the world's #1 AI company for connected frontline work, today announced the availability of its new Augmented Reality (AR) extension. This addition further strengthens Augmentir's mission to help industrial companies empower their frontline workforce with smarter, more connected, and more efficient digital tools.
Augmentir's founding team brings some of the deepest AR expertise in the industry, with roots tracing back to the development of PTC's Vuforia Studio—the leading industrial AR solution for nearly a decade. Today's announcement builds on the mobile AR tools Augmentir prototyped in 2020 as part of its early innovation efforts. While these prototypes generated strong customer interest, the industry's immediate needs centered around higher-priority Connected Worker challenges, including optimized content conversion, complex work execution, skills and training management, job scheduling, issue management, enterprise integration, scalability, and security.
Now, with renewed industry demand and customer input, Augmentir is reintroducing AR to its platform in a way that is highly targeted, practical, and impactful.
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Augmentir AR: Purpose-Built for Training, Onboarding, and Context-Aware Work Support
The new Augmentir AR add-on has been designed specifically to:
"Industrial AR has seen many false starts, where vendors mistakenly positioned it as the primary tool for work execution or as a standalone product," said Russ Fadel, CEO and Co-Founder of Augmentir. "In reality, AR delivers its greatest impact in training, onboarding, and initial task execution. With Augmentir AR, we're building on our AI-native foundation to dynamically deliver immersive guidance where and when it adds the most value—without burdening workers once they've mastered a task. This new AR capability extends that value, supporting workers from their first day on the job through their entire career."
Already, some of the world's most innovative manufacturers—including Colgate-Palmolive, Graphic Packaging, Hunter Industries, Mondelez, Armstrong World Industries, Muller Group, and AkzoNobel—rely on Augmentir to empower their frontline teams and accelerate digital transformation initiatives. These companies are realizing transformational value across frontline operations, including:
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Augmentir's manufacturing customers have leveraged the company's AI for years to unlock new levels of frontline performance. Through the Augie Industrial GenAI Suite, manufacturers can transform existing content—such as training videos, existing SOPs, checklists, and work instructions—into native step-by-step, interactive procedures that become digital smart twins of the existing content. In addition, customers use Augmentir's True Productivity™ and True Performance™ metrics to gain unprecedented visibility into workforce performance, helping them identify capacity gaps, and uncover opportunities for upskilling and reskilling.
At the core of this vision is Augmentir's AI Agent Studio, a no-code environment that allows manufacturers to design, deploy, and scale custom AI agents tailored to their operations. These agents deliver intelligent support for tasks such as training, troubleshooting, and workflow optimization—now further enhanced by immersive AR experiences.
Augmentir AR integrates seamlessly into this agent-driven ecosystem, ensuring that AR guidance is not only contextually relevant but also dynamically optimized by AI to deliver measurable value where it matters most.
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Source: PRNewswire
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