ATD: Most Firms Struggle to Measure Training Impact

New research by the Association for Talent Development (ATD) revealed that only 30 percent of organizations are good at using learning program data to make business decisions.

"Aligning learning goals with business goals is crucial" according to ATD's The Future of Evaluating Learning and Measuring Impact: Improving Skills and Addressing Challenges research report, sponsored by Zensai. "Doing so positions the TD function as a full business partner and ensures that employees are receiving training that supports the overall success of the organization."

HR Technology Insights: Recruitics: Hiring Competition Eases in February While most organizations collect participant satisfaction data (93 percent) and evaluation data from different sources (average of three), a top barrier to training evaluation is a lack of staff and time to conduct evaluations, learning evaluation is not a priority in organizations, and staff does not have access to the necessary data to conduct high-level evaluations.

Key findings from the report include:

•     For the 29 percent of respondents who do not measure and evaluate their learning programs, the greatest challenge is isolating the impact of training on results, with more than half considering it a major challenge.
•     While 90 percent of respondents indicated that the difficulty in isolating a training program's impact on results is a challenge, only 15 percent are ready to address it.
•     Almost three-quarters of respondents said that AI will have a positive impact on measurement and evaluation in the next two years, with 28 percent believing the impact will be extremely positive.

HR Technology Insights: Interplay Learning Launches Interplay Achieve Less than half (45 percent) of organizations have a dedicated staffer responsible for evaluating learning programs. "Involve the whole team in the measurement strategy, even if it's a small piece. Measurement needs to be part of what we do, not an add on, so everybody should understand it and be contributing to it," advocates Jess Almlie, a contributor to the report. ATD surveyed 277 talent development professionals to discover how an organization's evaluation efforts support its learning goals, the data sources and methods involved in evaluating learning, and how measurement and evaluation efforts might evolve in the next two years. ATD is hosting a [free webinar about the report on May 8 at 2 p.m. ET. HR Technology Insights: Aura Intelligence Transforms AI Workforce Insights To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: PRWeb