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SAP Acquires SmartRecruiters to Advance AI-Powered Recruiting

September 11, 2025
Event

SAP today announced it has completed the acquisition of SmartRecruiters, the Recruiting AI Company. Together, SAP and SmartRecruiters will accelerate innovation in talent acquisition while giving customers confidence, flexibility, scale, and the only platform built to meet the full spectrum of enterprise hiring needs, helping organizations attract, engage, and hire top talent.

Innovation at Speed

With SAP’s global scale and SmartRecruiters’ category-defining platform, customers can expect faster delivery of AI-powered capabilities, end-to-end orchestrated talent solutions, and user experiences that directly support business outcomes. The combined roadmap will accelerate innovation across candidate engagement, recruiter efficiency, and hiring manager experience.

One-of-a-Kind Differentiation

SmartRecruiters is uniquely positioned to serve the dual needs of the modern enterprise: high-volume, frontline hiring and enterprise-grade corporate recruiting. Built from the ground up as an AI-native platform, SmartRecruiters delivers flexibility, scale, and measurable impact. Together with SAP, SmartRecruiters sets a new standard for how enterprises compete for talent in today’s dynamic market.

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Customer Stability and Focus

SmartRecruiters will continue to serve customers in two ways:

  • For SAP SuccessFactors customers: SmartRecruiters’ modern recruiting innovation will be integrated into the SuccessFactors suite, enhancing the platform with AI-enabled capabilities that improve time-to-hire, elevate candidate and hiring manager experiences, and deliver deeper analytics for workforce planning.
  • For SmartRecruiters customers: SmartRecruiters will continue to operate as a standalone recruiting solution, fully interoperable with SuccessFactors and other HCM systems, supported by the same team, same focus on innovative capabilities, and the same integrations they rely on today.

Why it Matters

“Hiring the right people has never been more critical to business success,” said Rebecca Carr, CEO of SmartRecruiters. “By joining SAP, we will accelerate our pace of innovation while giving customers the confidence they need and the flexibility they demand. SmartRecruiters’ unique one-two punch, high-volume hiring plus corporate recruiting, built on an AI-native foundation, makes us the only platform designed for the full spectrum of enterprise hiring challenges.”

"The SAP acquisition of SmartRecruiters sends a clear message: talent acquisition is not just operational, but central to enterprise transformation in the age of AI," said Claudia Birle, head of Global Talent Acquisition at Continental, AG. "By combining SAP’s global scale with SmartRecruiters’ innovative, AI-powered platform, organizations like Continental will be better equipped to hire smarter and drive business growth."

See for Yourself

This fall, SmartRecruiters, an SAP Company, will be live at the industry’s most influential events. Our team will share the roadmap, demonstrate AI-powered capabilities already delivering results, and give you a firsthand look at what’s next.

It’s your chance to sit down directly with the leaders behind SmartRecruiters, ask questions, see the product in action, and explore how our platform can help you hire at speed and scale.

  • HR Tech, Las Vegas – September 16–18
  • SuccessConnect, Las Vegas – October 6–8
  • Unleash World, Paris – October 21–22
  • Gartner ReimagineHR UK, London – October 7–9
  • Gartner ReimagineHR US, Orlando – October 27–29
  • Gartner ReimagineHR APAC, Sydney – November 17–18

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Source: GlobeNewswire

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HRTech Media Room

Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.