Relias Acquires Feedtrail to Enhance Workforce Solutions with Patient Feedback

Trailblazing technology enhances patient engagement and satisfaction, leading to improved care outcomes

Relias, the trusted education and workforce enablement partner to 12,000 healthcare organizations, announces its acquisition of Feedtrail HealthcareXM, a company specializing in patient and employee experience, and reputation management.

“We’re delighted to welcome Feedtrail to the Relias team. This strategic acquisition complements our healthcare workforce offerings with a set of comprehensive patient experience solutions”

Feedtrail’s software, named Best in KLAS 2024 for Patient Experience Improvement, enables real-time, personalized patient experience data collection that fosters loyalty and satisfaction for healthcare organizations, highlights areas for operational improvement, and enhances healthcare quality. HR Tech Insights: HR Path Acquires IntSys Solutions, Strengthening Workday Expertise and Expanding in Northern Ireland "We’re delighted to welcome Feedtrail to the Relias team. This strategic acquisition complements our healthcare workforce offerings with a set of comprehensive patient experience solutions," said Kay Krafft, CEO of Relias. "By integrating Feedtrail’s innovative patient experience software with our existing solutions, we’ll extend Relias’ ability to improve outcomes in both patient care quality and workforce management for our customers.” Healthcare organizations can reduce costs and maximize results when workforce processes are integrated with targeted training interventions in a data-driven, connected platform. Incorporating Feedtrail’s patient experience capabilities with Relias’ workforce solutions provides a powerful offering for customers to receive feedback in real time and then deploy training, assessments, or competency evaluations as part of a corrective action plan. "Feedtrail is incredibly excited to join Relias and extend the impact of our patient experience solutions to the entire continuum of care," said Stephanie Alexander, Chair and CEO at Feedtrail. "Relias' expertise and offerings in post-acute, behavioral, and community health sectors accelerate our ability to also serve those markets and, together, to improve healthcare quality and outcomes." HR Tech Insights: NFP Acquires The HR Suite, Leading Irish HR Consultancy and Training Specialist Feedtrail understands the value of personalized patient engagement. It enables healthcare organizations to build patient audiences and send the right message at key moments in the patient journey to capture sentiment more accurately and drive loyalty and trust. Feedtrail’s solutions were built with hospital, community health center and physician practice needs in mind, featuring integrations with all major electronic health records (EHRs) and strict adherence to data privacy requirements. United by a shared vision, both companies are dedicated to further developing solutions to meet the evolving needs of healthcare organizations, with a focus on expanding into post-acute care and behavioral and community health. "What energizes me most is how our personalized engagement solution’s capabilities complement Relias’ commitment to exceptional training and competency management," said Paul Jaglowski, Co-Founder and Chief Innovation Officer at Feedtrail. “Our goal has always been to help our clients ensure that everyone they interact with — patients, employees, caregivers — receives a personalized healthcare experience. By combining real-time insights from Feedtrail with Relias’ tailored learning and performance solutions, our collective offering delivers on our shared goals — to simplify healthcare operations, advance healthcare talent, and improve patient outcomes.”