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ProRank & Goodwork Merge to Transform Healthcare Hiring

August 25, 2025
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ProRank, a leading AI-enabled sourcing platform, and Goodwork, a modern healthcare job board and talent marketplace, today announced the completion of their merger. The combined company will deliver a more intelligent, aligned, and scalable solution for healthcare at a time when the industry faces unprecedented workforce challenges.

From the outset, ProRank and Goodwork shared a vision: realigning incentives across employers, candidates, and recruiters to create a smarter and more efficient recruiting experience. By merging, the companies are uniquely positioned to address inefficiencies in healthcare hiring and connect high-intent candidates with the right opportunities, faster and more effectively than ever before.

“It’s no secret that the healthcare industry is facing a dire workforce shortage with projections indicating a substantial shortfall in the coming years. Healthcare organizations that survive in this environment depend on effective talent recruitment programs,” said Dave Vreeland, Senior Managing Partner at Caduceus Capital Partners. “ProRank’s AI-enabled sourcing platform and massive candidate database create a powerful engine to fuel Goodwork’s marketplace. Together, they’re unlocking a new level of scale and efficiency for healthcare hiring.”

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A Differentiated Platform

The merger combines:

  • ProRank’s AI-enabled sourcing engine and candidate database of more than 135 million profiles.
  • Goodwork’s growing job board and marketplace, built to realign incentives and modernize the recruiting experience.

This combination creates a unique platform that unites supply and demand in a way neither company could achieve alone.

Leadership and Investment

The combined company will be led by Adam Seyb as CEO. Daniel Hixon will serve as CEO of Goodwork, which will continue operating as a distinct product within the company’s portfolio.

“We’re incredibly excited about the team we’re building, the technology we’re bringing to market, and the impact we’re positioned to make together,” said Adam Seyb, CEO of the combined company

As part of the merger, Caduceus Capital Partners is investing $3 million in the combined company’s seed round. The investment underscores strong conviction in the strategic alignment of the platforms and their ability to address healthcare’s workforce crisis.

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Source: Businesswire

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Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.