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Phenom Boosts Talent Marketing with Adobe Express

March 11, 2025
Event
Adobe Express Integration Enhances Content Creation Capabilities in Phenom’s AI-Driven Talent Experience Engine. Phenom, an AI company specializing in human resources, announced at IAMPHENOM an integration with Adobe Express to make it quick and easy for talent marketers to create on-brand videos, graphics and digital assets — directly in Phenom’s expansive talent marketing solutions.

“The integration of Adobe Express and Phenom provides talent marketers with the ability to easily create the content they need to find and recruit the best candidates,” said Angie Bryant, Product Partnerships from Adobe.

The integration brings Adobe Express capabilities to two key Phenom products:
  • Phenom Design Studio, a content management system for creating and publishing engaging career content
  • Phenom Talent Experience Engine, which automates personalized candidate journeys and engagement
The combination enables talent marketers to easily create compelling content across multiple channels without switching platforms, significantly reducing production time while maintaining brand consistency. HR Technology Insights: Aura Intelligence Transforms AI Workforce Insights The Phenom Talent Marketer Experience, launched last year, addresses enterprise-scale talent attraction challenges through AI-powered content creation and distribution. The Adobe Express integration extends design capabilities, allowing talent marketers to efficiently develop quality website elements, social media assets, videos, and campaign materials that showcase their employee value proposition across multiple talent touchpoints. “The integration of Adobe Express and Phenom provides talent marketers with the ability to easily create the content they need to find and recruit the best candidates,” said Angie Bryant, Product Partnerships from Adobe. “Adobe uses Phenom to power our own candidate experience — and it’s exciting to collaborate in this new way.” HR Technology Insights: Employ Acquires Pillar, Revolutionizing Hiring “In today’s competitive talent landscape, marketers need both efficiency and creative freedom,” said Sean O’Donnell, Director of Product Management at Phenom. “The Adobe Express integration eliminates platform switching for talent marketers, instantly boosting productivity while expanding creative possibilities and supporting high-quality output.” The integration represents a key component of Phenom’s broader strategy being unveiled at IAMPHENOM, centered on persona-driven AI agents tailored to specific industry talent marketing challenges. The enhanced Design Studio and Talent Experience Engine serve as the foundation for these specialized AI capabilities, improving both content quality and team productivity. Adobe offers multiple subscription levels for Adobe Express, including a free version with core capabilities. Phenom users can leverage existing Adobe subscriptions or begin with the free version to experience the integration's value. HR Technology Insights: Mobile World Congress 2025: Learning Ability Drives Productivity for Future To participate in our interviews, please write to our HRTech Media Room at news@intentamplify.com Source: Businesswire
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