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Paychex Survey: 72 Percent of Small Businesses Positive About AI

March 18, 2025
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Study reveals AI adoption is strong, but success hinges on data quality and trust.

According to a new study from Paychex, an industry-leading human capital management (HCM) company delivering a full suite of technology and advisory solutions in human resources, employee benefit solutions, insurance, and payroll, small businesses across the U.S. are embracing artificial intelligence (AI) as a powerful tool to enhance efficiency, revenue, and workforce development. While concerns about data accuracy, security, and privacy persist, survey responses from 500+ business owners and 500+ HR leaders found that the business impact of AI is undeniable – 72% of small businesses have a positive outlook on the technology. Of the survey respondents using AI today, 66% report increased productivity, and many cite cost savings (44%), revenue growth (40%), improved recruiting (35%), higher employee satisfaction (34%), and improved customer acquisition (34%) as key benefits. HR Technology Insights: MIT Sloan: AI to Complement, Not Replace Workers The study also revealed that 82% of respondents view AI as helpful to their business and 76% anticipate it will have a moderate to significant impact in the next five years. With 65% of businesses already utilizing AI, the technology is quickly becoming a staple in core functions like customer support (64%), finance and accounting (42%), and HR (50%). "AI allows a business to punch way above its weight," said Beaumont Vance, Paychex senior vice president of data, analytics, and AI. “It’s a particularly great equalizer for small- and medium-sized businesses in an increasingly competitive landscape. Understanding and embracing AI’s full potential can boost efficiency, enhance decision-making, and deliver tangible ROI.” HR Technology Insights: Qualtrics Unveils Experience Agents at X4 Additional key findings from the survey included:
  • AI is only as good as its data: Nearly one in five (18%) of respondents using AI today said they have faced difficulties due to poor data quality. Moreover, 53% state that accurate data would enhance their trust in AI tools, emphasizing the strong relationship between data integrity and AI adoption.
  • Data security & privacy remain a common concern: 54% of businesses cite data privacy and security as a primary challenge to AI adoption, with 45% of those respondents citing concerns about how technology companies use their data, and 17% stating they do not trust technology companies with their data.
  • Anticipated acceleration of AI investment in people operations and functions: 72% of small businesses plan to invest at least $1,000 in AI in the next year, with 53% directing funds toward HR – the top investment area. AI investments are also planned in recruiting (44%), onboarding new employees (41%), and employee retention (32%), underscoring that AI adoption in human resources functions, from the recruiting stage through career development, is a priority.
HR Technology Insights: Wolseley Canada Appoints Laureen Cushing VP of HR To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: Businesswire

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HRTech Media Room

Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.

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