Nayya and Selerix Partner on AI Benefits Support

New Collaboration Brings Benefits Enrollment Guidance to Over 14 Million Selerix Users Through Embedded Nayya Choose Integration.

Nayya, a leading benefits experience platform, has joined forces with Selerix, a leading provider of cloud-based benefits administration and communication solutions, to deliver a more intuitive, streamlined, and personalized benefits enrollment experience. Through this new integration, Selerix's employer, broker, and carrier partners will soon have access to Nayya Choose – powered by AI-driven technology – within a fully embedded Selerix experience. The partnership reflects both companies' commitment to making benefits experiences smarter, simpler, and more human – empowering employees to make more confident, informed choices. By integrating Nayya Choose into the Selerix platform, the offering will extend beyond traditional benefits administration – delivering personalized, real-time recommendations based on each individual's unique health, financial, and family needs. HR Technology Insights: Zoom, ServiceNow Partner to Enhance Customer, Employee Experience "Nayya's collaboration with Selerix represents a powerful step forward in expanding access to smarter benefits guidance at scale," said George Michaels, Chief Revenue Officer at Nayya. "By embedding Nayya's decision support directly into the Selerix platform, we're helping more employees make confident, informed choices—while empowering employers, brokers, and carriers to deliver meaningful, personalized value." Benefits needs evolve not just during Open Enrollment, but throughout the year —making year-round guidance essential. Whether it's salary changes, new diagnoses, or shifting mental health needs, Nayya's integration within Selerix's platform will support employees with continuous benefits decision support and clarity. HR Technology Insights: ControlUp Names Beau Dolinsky, Vice President of Customer Experience "Together, Selerix and Nayya are delivering the only fully integrated solution of its kind in the marketplace." said Jasper Purvis, VP Partnerships and Sales Enablement at Selerix. "This collaboration will reshape the industry for years to come, and we're already seeing strong momentum from employees, brokers, and carriers who recognize the importance of continuous benefits education and happier employee outcomes." HR Technology Insights: Atento Brings AI to Customer & Employee Experience To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: PR Newswire