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Draup Launches Etter: AI Platform to Build AI-Ready Teams

June 4, 2025
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Draup, a global leader in enterprise talent intelligence, introduces Etter.ai — a next-gen workflow automation platform empowering HR and talent leaders to drive AI transformation across the enterprise. With AI reshaping work across business functions, enterprises face growing pressure to reimagine roles, evolve skills, and future-proof their talent strategies with human-machine synergies. Etter helps organizations do exactly that, with an automated, collaborative, and explainable platform that enables them to:
  • Understand how AI will reshape tasks, roles, and workloads
  • Quantify potential time-savings, productivity gains, and risks
  • Identify emerging skill needs and adjacent roles for mobility
  • Optimize job descriptions for the AI era
  • Build future-ready teams and transformation roadmaps
HR Technology Insights: Oyster’s 2025 Report: Expertise Economy Transforms Hiring "AI is reshaping the very foundations of work—starting with workforce skills. For enterprises, the real challenge is determining which aspects of job roles to automate, which to augment, where to upskill, and which technologies to deploy. Etter resolves this ambiguity by delivering actionable clarity through workflow-driven intelligence." — Vijay Swaminathan, CEO, Draup Draup is already trusted by over 270 leading enterprises, including 5 of the Fortune 10 companies to guide critical workforce transformation decisions. Built on Draup's multi-dimensional labor and market data spanning 1.5M+ companies, 850M+ professionals, 12K+ skills, 4M+ career paths and more, Etter delivers unmatched visibility into how AI will impact every stage of the workforce planning lifecycle with granular skill and task-level insights. HR Technology Insights: Sage Launches Supply Chain Intelligence for SMBs "Every business leader is trying to understand how AI will transform its workforce, and this means jobs, roles, skills, and systems. Etter from Draup is one of the most advanced, groundbreaking tools I've seen, to help leaders, managers, and HR professionals quickly understand how to redesign jobs to leverage AI.
— Josh Bersin, Founder and CEO of The Josh Bersin Company. With a collaborative, human-in-the-loop design, Etter brings clarity and control to one of the most complex transitions enterprises face today. Whether you're planning for AI disruption, redesigning roles, or preparing your teams for the future—Etter is your strategy execution engine. HR Technology Insights: Balaji Karumanchi Named CEO of Excelhire To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: PR Newswire

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HRTech Media Room

Your source for breaking news in HR innovation The HRTech Media Room is the dedicated news and updates division of HR Technology Insights, focused exclusively on delivering the latest market intelligence from the world of HR technology. With a pulse on emerging trends, product launches, funding updates, strategic partnerships, and industry movements, our team ensures you stay informed and ahead of the curve. Backed by a team of researchers and editors with deep expertise in HR tech and enterprise solutions, the Media Room brings you timely, verified, and concise reporting designed for busy HR professionals and tech decision-makers. Whether it's a breakthrough in AI-powered recruitment or a disruptive HR SaaS startup entering the scene, we cover what matters—fast. Stay informed with HRTech Media Room—your trusted lens on the dynamic world of HR innovation.