Brandon Hall Group Launches Study on AI in HR

New research examines how organizations are moving beyond basic automation to strategic AI implementation.

Brandon Hall Group announced the launch of a major research initiative exploring how organizations are leveraging artificial intelligence to transform their HR functions. The study, "Beyond Automation: Architecting the Future of HR Through AI-Powered Digital Transformation," will provide critical insights into how companies are navigating the intersection of artificial intelligence, workforce development, and organizational change. Early findings from Brandon Hall Group's research reveal that while AI adoption in HR is accelerating, many organizations struggle with implementation challenges. According to preliminary data, 40% of HR departments currently have no formal strategy for AI expansion, despite growing pressure to leverage these technologies. "We're witnessing a fundamental shift in how organizations approach AI in HR," said Michael Rochelle, Principal HCM Analyst at Brandon Hall Group. "The most successful companies aren't just automating routine tasks—they're reimagining how AI can break down traditional HR silos and deliver strategic insights that directly impact business outcomes." HR Technology Insights: 65 Percent of HR Leaders Say Power Is Shifting Back to Employers The comprehensive study will explore several critical areas: Strategic approaches to building AI capabilities and governance models Implementation of generative AI for personalized learning and development Evolution of workforce skills and human-AI collaboration Enhancement of HR's business impact through AI and analytics Practical solutions for ethical AI implementation Emerging trends in AI-powered talent acquisition and management Brandon Hall Group's research will feature in-depth analysis of success stories, including organizations that have achieved remarkable results through strategic AI implementation. Case studies include EPAM Systems' comprehensive AI education initiative that transformed their workforce capabilities and IBM's innovative digital worker platform that reduced promotion cycle times from 10 weeks to 6 weeks while decreasing HR partner effort by 85%. HR Technology Insights: MIT Sloan: AI to Complement, Not Replace Workers "This research comes at a critical time when HR leaders are under pressure to demonstrate the strategic value of their AI investments," said Mike Cooke, CEO at Brandon Hall Group. "Our findings will provide organizations with a roadmap for moving beyond isolated AI applications to build comprehensive ecosystems that deliver measurable business impact." Organizations participating in the research will receive: Early access to complete research findings Practical insights from peer organizations Complimentary copy of Brandon Hall Group's Strategy Brief "HR's Readiness to Embrace AI" HR professionals and organizational leaders are invited to participate in this important research initiative by completing a brief survey at https://www.research.net/r/BHG2025AIWeb. The research findings will be released in May 2025. HR Technology Insights: Wolseley Canada Appoints Laureen Cushing VP of HR To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: Globe Newswire