Bertelsmann Invests in HelloBoss to Accelerate Global AI Hiring Expansion

HelloBoss, one of Asia’s fastest-growing AI-driven recruitment platforms, announced it has secured a Series A investment led by international media giant Bertelsmann, marking the company’s first strategic investment in Japan. The round also included participation from BAI Capital, a prominent venture firm known for backing over 40 unicorns and multiple IPOs. The funding will support HelloBoss’s global scale-up and the rollout of its flagship innovation: a next-generation AI Hiring Agent designed to automate and streamline hiring for both employers and jobseekers.

Founded by Tokyo-based startup NGA, HelloBoss has rapidly emerged as a major hiring platform across Asia. Since its early 2023 debut, the platform has achieved a tenfold increase in revenue and gained adoption from leading global brands such as Marriott, Dior, and Suntory—all with a compact team of just 20 employees. Built on AI-driven matching technology, HelloBoss aims to reinvent how talent and opportunities connect in a global, digitally enabled labor market.

Fueling a Vision for a Unified Global Hiring Infrastructure

The new funding round marks a pivotal step toward HelloBoss’s mission to create an AI-powered hiring ecosystem that seamlessly operates across borders. It follows an earlier Pre-A round, supported by investors including Singapore’s Yunqi Partners, and reflects growing international confidence in the platform’s technological edge and commercial traction.

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The company has strategically chosen Japan—one of the world’s most complex and competitive HR tech markets—as its proving ground. With a strategic alliance already in place with U.S.-based HR tech decacorn Deel, HelloBoss is now positioned to accelerate product innovation, expand its leadership team, and scale to new international markets.

“Japan proved the model,” said Alex Wang, CEO of NGA. “We’re now accelerating HelloBoss into a global AI hiring powerhouse. With a world-class team of enterprise leaders, multinational engineers, scientific advisors like Dr. Yanbo Xue from a $10B HR tech company, and strong Japanese sales leadership, we are ready for global expansion.”

Wang, a Chinese-born entrepreneur based in Tokyo, brings deep expertise from his years at Japan’s Recruit Group—the company behind the acquisition of Indeed—and from building multiple startups before founding HelloBoss.

A Transformative AI Agent for Jobseekers and Employers

HelloBoss’s new AI Agent creates an intelligent and frictionless hiring experience for both sides of the job market.

For jobseekers, the AI Agent enables:

• Simple resume upload via a visual, map-based interface

• Instant AI-powered job matches with visual previews and match scores

• Automatic generation of tailored resumes, introductions, and professional application photos

• One-click application submission to multiple roles

For employers, the AI Agent provides:

• Auto-generated, optimized job postings

• AI-created candidate shortlists with transparent reasoning

• Personalized recruit messages drafted automatically

• AI-assisted communication across phone, SMS, and email

• Suggested interview questions and streamlined candidate management

The tool is built on HelloBoss’s patented matching technology and supports multilingual and cross-border job discovery, ensuring global talent can access opportunities in Japan and beyond.

Redefining How Talent and Opportunity Connect

With the support of world-renowned investors and strategic partners, HelloBoss is positioning itself as a transformative force shaping the future of global hiring.

“We’re not just improving hiring—we’re redefining how people and opportunities connect worldwide,” Wang said. “Our goal is simple: a unified, intelligent global job platform where users state their skills, and AI finds the best role for them anywhere on the planet.”

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