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Archetype Backs Enrollment Management Services

June 6, 2025
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Archetype, a growth equity investment firm, has announced an investment in Enrollment Management Services (EMS), a health insurance navigation platform. The investment will support EMS's growth and expansion plans as it aims to improve access to a system that helps people make informed and efficient healthcare decisions. EMS helps employers and employees make better healthcare decisions. The company works with brokers, employers, and employees through their proprietary process and platform to understand their options and monitor costs to best support the employers and employees alike. The investment from Archetype will enable EMS to accelerate its growth on a national scale. HR Technology Insights: Oyster’s 2025 Report: Expertise Economy Transforms Hiring

Archetype invests in Enrollment Management Services, which improves healthcare access through informed and efficient decisions.

"We are thrilled to partner with Archetype as we look to make a bigger impact on a larger population of companies and their employees," said Ralph Blackwelder, President and CEO of EMS. "Their investment will allow us to expand our access in the broker community and accelerate our platform. We've had opportunities to take external investment before, but we had not seen anything like the value creation Archetype provides." HR Technology Insights: Sage Launches Supply Chain Intelligence for SMBs Archetype has a track record of investing in and scaling high-growth companies. The company identifies opportunities for investment through their consulting engagements, leveraging insights and guidance from their robust network of advisors and the RAD Collective, an invite-only group of forward-thinking employee benefits consultants from leading firms in key markets across the U.S. "We welcome the EMS team to the Archetype ecosystem. The platform's strong IP and ability to scale present a powerful opportunity in the market.  This investment is a testament to Archetype's differentiated approach," said Chetan Bagga, Founder and CEO of Archetype. "We were able to identify EMS through leveraging our robust broker network to find an organization that is improving lives through their systems and processes.  By partnering together, we are one step closer to Archetype's vision of improving the health and well-being of 50 million people." HR Technology Insights: Balaji Karumanchi Named CEO of Excelhire To participate in our interviews, please write to our HRTech Media Room at sudipto@intentamplify.com Source: PR Newswire

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